The University of Texas at Dallas
close menu

Web Design System

Templates

UTD-branded themes and HTML emails are available for departmental use.

Go To Section

Website Templates

WordPress Themes

WordPress themes are available for school and departmental use. Branding requirements and most technical concerns are addressed by using the themes, allowing more freedom to focus on content.

Technical Requirements for Website Templates

Website templates and WordPress themes must follow HTML5 standards with HTML5 markup:

In the <head> section:

  • Meta tags: author, description, content-type, x-ua-compatible, viewport
  • canonical link
  • Add CSS in this order: (1) Bootstrap CSS, (2) any CSS you need for various JS libraries, and (3) any custom CSS
  • Script for Adobe Fonts
  • [Optional] Meta tags:
    • Robots
    • Meta tags for Facebook (og:title, etc)
    • Meta tags for Twitter (twitter:card, etc)

In the <footer> section:

  • Add in this order: (1) jQuery, (2) Bootstrap JS, (3) any additional libraries, and (4) any custom code.
  • Only put JavaScript files in <head> if you have to.
  • Before the </body> closing tag, include /websvcs/shared/sdc.js for analytics and tracking.

Additional notes:

  • Don’t include jQuery more than once; they will conflict against each other.
  • Make sure to turn on a SEO plugin for adding page descriptions blurbs.

Email Templates

See UTD Brand Standards’ email templates for the latest HTML email designs.

Email Analytics

University Web Services can provide a Litmus Analytics code to track the performance of your HTML email. Please contact webdeveloper@utdallas.edu to submit a request. We have a monthly limit on how many can be tracked, so availability may vary.